Welcome to Imperative PR – promoters of the most exciting and varied black metal in the world for nearly ten years. At Imperative PR we give PR support to some of the most respected labels in black metal, along with a host of infernal independent artists. If you are looking for PR that understands the black metal genre, in all its varied forms and can get your music reported on, reviewed and played by all the right magazines, webzines, radio stations and podcasts then you’ve come to the right place.
“I work on a daily basis with about 7 different PR agencies to promote the bands from my label but Imperative PR is simply the best among them! Paul and Chris do a great job and I can highly recommend them!"
– Shadow, Black Altar & Odium Records.
Over the last decade Imperative PR have handled hundreds of promotional campaigns for bands from across the extreme metal spectrum; demonstrating an affinity for and understanding of the most challenging music around. With albums, singles, EPs, videos, events and more, IPR have delivered successful campaigns time and again. Our work does justice to your work.
Imperative PR are providers of global PR support to the renowned black metal label, Odium Records – with successful campaigns for the likes of Black Altar, Vulture Lord, Kirkebrann and Vincent Crowley. Imperative PR have also run numerous campaigns for other top black metal labels such as Schwarzdorn Productions, Onism Productions, Clobber Records, Ksenza Records, Pulverized Records, Godreah Records and Aesthetic Death, for bands as disparate and diverse as Perversor, Formicarius, The Meads Of Asphodel, Grey Aura, Shadowflag, Sleepwalker and Goatpsalm.
Imperative PR go beyond simply supplying the media with dry facts about every band we work with. All the campaign materials we create are carefully curated to capture the atmosphere of each release, the feeling that the music conveys and the path a reviewer can expect to be taken down. The statement that a band are trying to make with their lyrics and cover art, as well as their riffs and rhythms, is a vital part of the promotional materials we create. Professionally presented, written and designed to the highest standards, an Imperative PR campaign gets bands noticed.
At Imperative PR we understand what black metal is, just how broad the spectrum of styles and sounds is that sits under that banner. We have run successful campaigns for bands that play traditional black metal, atmospheric black metal, black thrash, symphonic black metal, blackened doom, dungeon synth, progressive black metal, pagan black metal, death/black metal, industrial black metal, post black metal...and every combination of the above you can imagine. Whatever your chosen method of invocation, whoever your dark idols may be – from Venom to Ihsahn – Imperative PR can support you.
Imperative PR have also been delighted to work with an array of fiercely independent bands from across the black metal spectrum, including Sylvan Realm (ex-Woods Of Ypres), Senzar, Wratheon, Arx Atrata, Thus Defiled, Wolvenguard and Zebadiah Crowe. Imperative PR recognise and respect the fact that not all bands have label support, but with our backing independent bands can still make a powerful impact on the scene and get their music heard. An Imperative PR campaign levels the playing field and allows independent artists to compete with name label releases.
Imperative PR campaigns hit all levels of the global metal media. We cover all the hard working webzines and supportive blogs, the numerous radio shows and podcasts, including major online names like No Clean Singing, Distorted Sound Magazine, Ave Noctum, Brave Words and Metal Temple along with specialist black metal outlets like Black Metal Ist Krieg – but the artists we work with are also featured in some of the biggest name print magazines around, including, Metal Hammer, Zero Tolerance Magazine, Powerplay Rock & Metal Magazine, Kerrang, Legacy, Rock Hard and Scream Magazine.
The promotional delivery platform we use is recognised across the music industry and trusted by major record labels for the promotion of their high profile releases. All releases are individually watermarked for security and to help us identify anyone who might seek to spread your music without permission, and pursue suitable courses of action.